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Our team? A chaotic, brilliant mix of board-certified dermatologists, celebrity makeup artists, trichologists, Ayurvedic practitioners, fragrance sommeliers, and gen-z beauty writers who argue over the best kajal at 2 AM. We swatch 200 lipsticks so you don’t have to. We empty 50 sunscreen bottles to find the one that doesn’t leave a white cast on dusky skin. We stay up decoding INCI lists so you can sleep peacefully.
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We’re fiercely independent – No brand can pay for a spot in our “Holy Grails”. Your trust > everything.
We’re deliciously desi – Hing face masks to multani mitti hacks, we celebrate the beauty rituals passed down from our nanis.
So whether you’re hunting for the perfect red lipstick for your engagement, figuring out how to tame PCOS-related hair fall, or just here for the daily dose of vitamin-sea memes – you’re home.
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