If you ask the experts, no makeup collection is complete without mascara. This is why you decided to develop this kind of product for your own makeup brand. But aside from looking for a mascara supplier to formulate and manufacture your product, you also need to learn about these key elements that make a high-quality mascara:
- It should serve its purpose. A mascara isn’t just applied to enhance the color of the lashes. You also need to choose the desired effect that you’d want customers to experience when they’re using your product. For instance, a volumizing mascara gives the look of thicker and fuller lashes. A lengthening mascara, on the other hand, extends the length of natural lashes. Other formulas help to create that curling effect that makes the eyes look more dramatic.
- It should last long. One of the biggest selling points of a quality mascara is its ability to last for up to ten hours without any flaking, smudging or irritation to the eyes. Customers love to use mascara that doesn’t need constant touchups since it’s one of the hardest products to apply when you’re on the go.
- It should be easy to use. Mascara can be quite challenging, especially to people who are just starting out in makeup. This is why it is very important to formulate a product that is easy to apply and doesn’t leave any uneven clumps on the lashes. A good way to ensure this is to make sure that your brush complements your formulation. It should have good quality bristles and a wand that’s easy to maneuver even for beginners.
- It should contain good quality ingredients. Developing a good quality mascara isn’t just about formulating a product that serves its purpose. You also need to be mindful about the ingredients you use to ensure they keep your lashes healthy and protect them from damage. Some of the most popular ingredients for mascaras include castor oil, biotin, vitamin E and jojoba oil.
Finally, your mascara should be tested for safety, especially since it’s applied on the eyes. A hypoallergenic formula is your best bet here since it helps you ensure that customers won’t be irritated with your formulation, especially those who have sensitivities. It’s also very important to do quality and safety testing, so you’ll know exactly if your formulation still needs improvement before it’s released on the market. Make sure that you read about eye cosmetic safety, as stipulated by the Food and Drug Administration, so you’ll know what ingredients to avoid to keep your product up to par to quality standards.
Choosing MPlus Cosmetics as your mascara manufacturer is a decision you can trust. With years of experience partnering with clients around the globe, we not only help you create the perfect mascara but also support your brand in standing out in a competitive market.
Kashifa Jafar is a beauty, fashion and lifestyle writer at The Beauty Web with 4+ years of experience in content writing and digital publishing. She covers beauty, skincare, hair care, fashion, beauty products and lifestyle topics with a focus on clear, useful and reader-friendly content.
Sameena Begum is a beauty, fashion and lifestyle content reviewer at The Beauty Web with 8 years of editorial experience. She reviews selected content for clarity, readability, organisation, consistency and overall editorial quality.